ASICS, based on a famous Latin phrase “Anima Sana In Corpore Sano”, expresses the ancient ideal of “A Sound Mind in a Sound Body.” Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.
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